Social media and brands often go hand in hand in today’s modern world. Any brand that aspires for long-term growth and success has to invest in a social media presence sooner or later. Your social media presence is characterized by brand awareness, positive brand image, and conversions. This brings us to today’s topic, social listening tools.
Social listening tools allow you to excel on any social media platform while boosting your client conversions. In this article, we will tell you why social listening matters for marketers and which social listening tools you can use to know your prospects.
Why Does Social Listening Matter?
Let’s first define social listening. Social listening refers to tracking social media sites for conversions and mentions that relate to your brand. The information is then analyzed as you search for opportunities to take action. Social listening helps you discover what customers feel about your brand.
There are numerous ways this information can benefit your brand. You can engage with your customers regarding issues that they have with your products or services. You can also say thanks to a happy customer. This sends a positive message to your customers that you care about them.
Other benefits include PR tracking, crises management, competitor tracking, and exploring customer pain points. There are limitless possibilities for you to consider!
Top 5 Best Social Listening Tools
There are many amazing social listening tools in the market for you to use.
Hootsuite is a great social listening tool that allows you to respond to all your brand mentions, comments, and messages across all social media platforms in a single, easy-to-use dashboard. It is quite intuitive and also enables you to track leads and influencers. Available at a low price of $49 per month, this social listening tool has an array of convenient features.
It has a boost option that can be used to create customized social media campaigns. You can engage with your customers on various platforms such as Facebook, Linked In, Twitter, Instagram, and YouTube.
Review trackers is yet another useful app that allows you to check out and monitor your brand reviews across more than 50 different review sites. The best thing about this tracker is that you will be notified merely 15 minutes after the review is posted on the site. You can also share positive reviews on your social media with a simple click.
Review sites supported on this social listening tool include Trip advisor, Google maps, Amazon, Facebook, and Yelp. You can integrate this social listening tool with Hootsuite for even better results.
Mention is a free social listening tool that allows you to track millions of brand mentions all over the world in 42 languages. This listening tool will enable you to filter out content, so you only pay attention to industry trends that are relevant to your brand. One of the best features of this tool is the competitive analysis option that allows you to compare your brand with competitors.
Mention has a handy team feature that allows for corroboration from your employees on social media management efforts. It also features a crisis management tool that will come in handy when your brand experiences social media uproar.
Awario was created to build brand awareness and a positive brand image. It is capable of tracking relevant keywords in various languages. Using this social listening tool, you can easily create meaningful relationships with your customer. This social listening tool has many convenient options for increasing customer engagement.
You can easily monitor what your customers are saying about you and respond appropriately. It has a very useful social selling feature that identifies posts that are asking for products similar to yours.
Iconosquare has convenient solutions for all your problems. It analyzes and monitors relevant social media content through advanced analytics and graphs. It also has options for automated reports. You can measure your brand’s success on many social media platforms such as Twitter, Facebook, and Instagram.
It allows you to monitor mentions, stories, posts, tags, hashtags, comments, and more. You can also publish content on social media sites. It allows you to filter out content and only focus on relevant metrics.
Social media listening is a great strategy to incorporate into your brand’s approach towards customer bases. For optimal customer engagement and brand awareness, you should choose a social listening tool that meets your brand’s requirements.