Marketing Technology Influencers: 6 Leaders To Follow Today

Influencer marketing for B2B companies is big business. Many of the world’s largest B2B companies are now relying on them to promote their products and support their platforms. Here is a list of six marketing technology influencers that you should be aware of in 2021:

Scott Brinker

Scott Brinker is the VP of Platform Ecosystems at HubSpot and the editor of Scott is also a frequent speaker and has collaborated with brands. He has given speeches at conferences for companies including Adobe, Dell, Salesforce, Google, and the Financial Times in the past.

Neil Patel

The founder of the Ubersuggest SEO tool, Neil Patel, is a New York Times bestselling author and a Forbes top 10 marketer. Neil is a search engine expert who consults, trains and advises many of the world’s most well-known marketing companies. His Ubersuggest tool and regular email updates are well worth signing up for since they provide tailored-made insights.

Rand Fishkin

Rand Fishkin is the CEO and co-founder of SEOmoz, a search engine optimization industry leader. He was named among the 30 top IT entrepreneurs under 30 years of age by BusinessWeek in 2009. Rand’s Twitter feed has a wealth of useful information for Martech vendors and tech startups, as well as unique data from his SparkToro platform.

Bob Huffman, The Ad Contrarian

Bob Huffman, also known as The Ad Contrarian, is known for his caustic viewpoints on marketing and advertising appeal to those who like cringing at marketing crises. Bob’s blog is the right blend of wit and wisdom, and his social media feeds are always worth following.

Jeff Bullas

With a following of over 25 million marketing professionals, Jeff Bullas is among one of the best martech influencers. Jeff Bullas’ blog ( provides daily advice on SEO, social media, and other elements of digital marketing, while his podcast delves into how the world’s most successful technology companies have created their marketing strategy.

Romek Jansen

Romek Jansen has a wealth of experience in implementing marketing technology solutions through the creation of synergy between people, processes, and technology over the years. Apart from being a co-author of the first book on Marketing Resource Management, Romek is a global speaker at marketing events.

Key Takeaways on Marketing Technology Influencers

This list should serve as a fantastic starting point for your influencer marketing initiatives. Always make sure your content, messaging, and brand are in line with the interests of these influencers and the tales they want to tell.

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