Inbound Marketing: A Crash Course in Attracting Buyers Effortlessly

inbound-marketing

Think about the last big purchase you made. You probably had a problem or need, did a little bit of research to figure out how to fix it, and then made the purchase from there. This is a classic example of inbound marketing.

What is Inbound Marketing?

Inbound marketing is a non-invasive form of marketing that is based on providing the right content at the right time. It aims to attract users to your website using content that moves them along the buyer’s journey instead of going to the users, and we let the users find us. Inbound marketing is an inclusive term that contains many different marketing techniques, including content marketing, SEO marketing automation, and much more.

Stages of Inbound Marketing:

Inbound marketing is a technique for drawing customers to products and services via content, social media, email, and search optimization. There are four major stages of inbound marketing. 

  • Attract
  • Convert
  • Close
  • Delight

Attract: 

In the attract stage, we use something interesting or relevant to attract users to our website. This content can take many different forms, including blog articles, social media, videos, and more. The most important thing is that the content builds trust within the user for our brand, and this is how we turn a stranger into a regular website visitor.

The process using which you make your website search engine friendly in order for it to come first in search engine results. And for this purpose, you do a lot of blogging and optimize your blogs with search engine optimization using keywords. You also use social media platforms for the marketing of your website and generate traffic for it.

Convert: 

We then move to the convert stage, which is where we use more content to help the users solve the problem while also allowing us to get a little more information about the user. Often this content has to be downloaded using a form which is what turns a visitor into a lead.

The landing page of your content marketing website has the log-in form where you keep all the attractive offers, deals, and calls to action, making your website attractive and appealing to potential visiting customers. This is the page where people can submit their data like their email or phone number to your website.

Close Stage: 

In the close stage, we use

  • Lead nurturing
  • Lead scoring
  • Marketing automation
  • Relevant content

To help the user make a purchase and move them along the buyer’s journey. This is when we turn a lead into a customer. It is the step where you send multiple emails to your customers by email marketing and nurture your leads with further information about your website. And form a statistical analysis about how much response your customers are reciprocating to your email marketing. Do you analyze what the average rate of opening your email is? Then you make a decision based on your lead intelligence about what product you are going to sell to your customers/clients.

Delight Stage: 

And finally, inbound marketing does not end with the sale. We want to make sure that we are constantly delighting the customer, which is the final stage of inbound marketing. In this stage, we will continue to use inbound techniques to help foster loyalty. Remember, it is much easier to keep a customer than to earn a new one.

Major keys of Inbound Marketing Strategy:

So now that you know how inbound marketing works, let’s review the three primary keys of an inbound marketing strategy.

Key 1: Content: your first key is content 

This is huge in stage one and stage two. Content is how you attract users to your website and also how you convince them to give you their information. Because content is so important, two huge factors within inbound marketing are actually.

  • Content marketing
  • And Search engine optimization (SEO).

We want to constantly create new relevant and engaging content optimized for SEO. so that users can find your content on the search engine. Content like blog posts, YouTube videos, and social media posts can attract users, and content like ebooks, webinars, checklists, and whitepapers are excellent for turning your users into leads.

Key 2: CTAs, Forms, and Landing Pages

Speaking of converting, how exactly do you get that information to turn these users into the lead? This is where CTAs forms and landing pages come in.

CTAs or call to action are small pieces of texts, images, or buttons that you can include into your content that encourages users to take a specific action, such as signing up for some webinar or downloading a helpful e-book. When users click on these buttons, they then get taken to a landing page.

A landing page is where you host information about a piece of content and where your form exists. Users can learn more information about the content you are offering, and when they decide to get it, they have to fill a form. It is important to optimize your landing pages properly so that users who arrive on the page fill out the form.

The form is what allows you to get more information about your lead. Typically a form will ask questions to the lead, like what is their name, job position, company, and any information that will be relevant to your sales team.

Key 3: Marketing Automation

The final major key of inbound marketing is marketing automation. Marketing automation is what helps your lead make the final step into closing the sale. In inbound marketing, you can use marketing automation to set up.

  • Lead nurturing emails,
  • Sales workflows,
  • And lead scoring.

The revenue impact of Inbound marketing on Companies:

  • 68% of online buyers will spend considerable time reading content published by a brand they are interested in.
  • 80% of business decision makers favor getting brand information via an article series more than ads.
  • 83% of online tech buyers found their vendor via Google search.
  • 77% of online customers prefer permission-based promotions via email.
  • Customers spend 50% of their time online engaging with custom content.
  • The average online shopper’s attention span is 8 seconds.

Inbound Marketing Tips:

Consumers subconsciously do not want to be sold to; in reality, they want to be ingrained. Inbound tactics can provide the type and form of information your clients and customers need to make smart, well-informed and intelligent decisions regarding their business. And ultimately help them grow. To do inbound, you need to be inbound. Here are some inbound marketing tips.

  1. Have a website/blog: Put time and effort into your business’s inbound marketing by making its website.
  2. Write interesting content: write interesting content about your niche in which you are an expert to drive people towards your growing business. 
  3. Sell content:
  4. Add relevant downloadable stuff (free ebooks, free consulting, free courses, free reports, etc.)
  5. Get subscribers
  6. Nurture leads through email by sending them back to back emails
  7. Track your customers’ behavior through the means of email, track your customer’s behavior like who is opening your emails.
  8. Sell stuff on the basis of behavior.

Earning as a freelancer using Inbound Marketing

Earning through inbound marketing is one of the most commonly asked questions, along with 

  • How many freelancers can earn by working 8-10 hours a day?
  • Who earns more, Freelancers or employees? 
  • How many hours does an average freelancer work? 
  • What Level of Skills do you need to have before starting your freelancing?
  • How much Investment does a beginner need to start Inbound Marketing?

If you want to earn online money using freelance inbound marketing, then you should open your own agency and start your business. If you are running an inbound marketing business, you have the opportunity to land new customers each month and increase your sales revenue.

Your inbound marketing strategy can turn into a booming business even if you start alone and can easily surpass an employee’s total earnings. The average earning of a freelancer in Pakistan varies with categories but stays around 1 lac per month. Using inbound marketing could be your starting revenue if you have only 2 or 3 clients on board in a digital marketing agency.

The best part about all this is that as the months pass by, you have these regular recurring clients already, and you can add more by simply showing you analytics, statistics, and conversion reports of the existing case studies you have built. As you improve your skills and learn more, you will gain more experience and get hands-on setting campaigns resulting in boosting your conversions and improving your brand presence.

Key Takeaways on Inbound Marketing:

The inbound marketing movement is just getting started. The journey to the future requires open-minded ideas to be embraced. To figure out which marketing works best for your business, and an acceptance to try new technologies and tools to make better relationships with your customers.

Unsure about your next step? Let's chat!

Schedule a 30-minute call with me to discover what your next step is. Whether you are looking to start freelancing or starting a new role, I’m happy to lend an ear and help you grow your marketing technology career.