Trial Close: The Simple Question That Encourages a Yes

Trial close is indeed an essential part of your sales — not only does it help in lead generation but can also encourage visitors to convert into customers. To be a top salesperson, it is important that along with understanding the trial close, you also master it. A salesperson without skills to encourage a yes […]

Pros and Cons of Freelancing

Choosing a profession has always been a critical decision of life. Every profession has some pros and cons regarding work commitments. In this time of advancement, many young enthusiasts are choosing freelancing as their profession as it is an independent and self-employed business. Freelancing is an excellent opportunity for those who are willing to work […]

Value Ladder: How to Increase Lifetime Value

Do you want to add more value to your brand’s products and services? Then you must have heard about the value ladder. You might be wondering what a value ladder is and how does it work. In this article, we will discuss everything you need to know about a value ladder.  So, without further ado, […]

Marketing Funnel Cheatsheet

Have you ever wondered whether your conversion strategies are optimal for your business? After all, understanding the psyche of prospects is crucial to the growth of every business. Using a marketing funnel is a go-to way for many businesses to tap into the psyche of their potential buyers. In this article, we will briefly discuss […]

The Four Agreements in Freelancing

The Four Agreements is a book written by Don Miguel Ruiz. It outlines four agreements with yourself that will help your emotional well-being. They have been recommended to me many times so I wanted to apply the lessons to freelancing. Don’t Take Anything Personally You need to avoid taking things personally as a freelancer. Even […]

Freelancer Affirmations: 5 Mantras to Help on a Stressful Day

Freelancers struggle greatly with self-talk in their heads. It can take everything to keep moving when you make mistake, think a client is mad at you, or are just feeling out of rhythm. Remember these five freelancer affirmations to keep your self-talk positive and encouraging. You are much more than your job On a particularly […]

How to Sell Advertising Services as a Freelancer

It can be intimidating to sell advertising services. Here is the strategy I use to close new advertising contracts. Determine Lifetime Value When learning more about the company, your first role is to ask about how much a customer is worth to them. Ask this question: “How much is a customer worth to your company?” […]

Marketing Technology for Software Startups

Any software as a service startup is a massive opportunity for a marketing technologist to provide value as an employer or a freelancer. Follow along to discover the ways that I provide value with marketing technology for software startups and how you can too! What are Software Startups Missing Right Now? Software startups are becoming […]